Berger, Jonah
The Catalyst: How to Change Anyone's Mind
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- ISBN 13:
- 9781982108649
- author:
- Berger, Jonah
- format:
- Paperback / softback
- publisher:
- SIMON & SCHUSTER
- language:
- English
- Publication Year:
- 2022
- Pages:
- 288
- Dimensions:
- 21.1 x 14 x 2.3 centimetres (0.2
- Genre:
- Business, Management, Motivational,
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Catalyst: How to Change Anyone's Mind by Jonah Berger
Change is hard to achieve, but successful change agents know it's not about pushing harder or providing more information. Instead, they use a different approach: being a catalyst. Catalysts identify the key barriers to change and how to mitigate them, allowing them to change minds in even the toughest situations.
This book provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're a marketer, leader, activist, or anyone looking to catalyze change, this book offers practical guidance on how to overcome obstacles and achieve your goals.
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