DK
The Business Book: Big Ideas Simply Explained (Big Ideas Simply Explained)
- ISBN 13:
- 9781465475886
- author:
- DK
- format:
- Paperback / softback
- publisher:
- DK Publishing (Dorling Kindersley)
- language:
- English
- Publication Year:
- 2018
- Pages:
- 352
- Dimensions:
- 23.1 x 19.3 x 2 centimetres (0.5
- Genre:
- Business, Reference, Business
- Condition:
- New
- Availability:
- Item usually sent within 6 working days
Description
The Business Book offers a fresh and accessible approach to understanding key concepts in business, management, and commerce. Part of the Big Ideas series, this overview guide tackles tricky topics with ease, making it perfect for beginners and experts alike. With its visual approach, packed with facts, charts, timelines, and graphs, The Business Book brings big subjects to life through striking illustrations and graphics. Learn from up to 100 quotations from great business thinkers and gurus, as well as real-life examples from the marketplace. Discover how alternative business models work, and explore the stages of business strategy from start-up to delivery. This book introduces you to the world of business management, covering topics such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand.
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