Neumeier, Marty
The Brand Gap: Expanded Edition
- ISBN 13:
- 9780321348104
- author:
- Neumeier, Marty
- format:
- Paperback
- publisher:
- New Riders
- language:
- English
- Publication Year:
- 2005
- Pages:
- 208
- Dimensions:
- 13.46 x 2.03 x 20.32 centimetres
- Genre:
- Sales & marketing
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
The Brand Gap presents a unified theory of brand-building, uniting strategic and creative approaches to produce a "charismatic brand" that customers feel is essential to their lives.
Learn how branding is changing the dynamics of competition, and discover the five essential disciplines of brand-building, including how design determines a customer's experience and how to test brand concepts quickly and cheaply.
This concise book offers a powerful business tool for companies, providing a set of principles to help bridge the gap between brand strategy and customer experience.
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