Kelley, Tom
The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- ISBN 13:
- 9781781256145
- author:
- Kelley, Tom
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 2016
- Pages:
- 320
- Dimensions:
- 12.9 x 2.2 x 19.8 cm
- Genre:
- Business, Finance & Law, Management, ,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The Art of Innovation: Lessons in Creativity from IDEO At the heart of many successful companies lies a culture of creativity and innovation. Tom Kelley, partner at IDEO, shares the strategies and secrets behind this approach, revealing how teams can turn out hit after hit. By immersing themselves in every aspect of a new product or service, examining it from multiple perspectives, and brainstorming in a focused and fun environment, IDEO has developed hundreds of innovative products. Kelley's insights provide business leaders with the tools they need to make their companies leading-edge stars in their industries. This book offers practical advice on how to foster creativity and innovation within your own organisation, helping you stay ahead of the curve in an ever-changing marketplace. By applying the principles outlined in The Art of Innovation, you can unlock new ideas and approaches that drive growth and success.