Pete Barry
The Advertising Concept Book: Think Now, Design Later
(No reviews yet)
Write a Review
- ISBN 13:
- 9780500518984
- author:
- Pete Barry
- format:
- HardBack
- publisher:
- Thames and Hudson Ltd 3 edition (11 Aug. 2016)
- language:
- English
- Publication Year:
- 2016
- Pages:
- 320
- Dimensions:
- 24.8 x 3.8 x 21 cm
- Genre:
- Advertising Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Advertising Concept Book: Think Now, Design Later is a comprehensive guide to creative ideas, strategies and campaigns in advertising. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.
Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. With over 500 'roughs' of international, award-winning ad campaigns, this book reinforces the core lesson: that a great idea will last forever.
Related Products
Related Products
Sex Now, Talk Later
Welldon, Estela V.
£25.43
Sex matters. It is a crucial part of who we are and what we do. Yet, we often police what is 'normal' and what is 'bizarre'. This insightful book argues that whenever we disapprove of others or...
Cook Now, Eat Later
Berry, Mary
£19.28
Cook Now Eat Later by Mary Berry is a practical guide to cooking and preparing ahead, perfect for busy home cooks. With over 100 recipes to choose from, you can plan ahead and have delicious,...
Lateral Thinking Puzzles
Erwin Brecher
£12.24
Lateral Thinking Puzzles by Erwin Brecher is a challenging and entertaining book that presents unusual situations with logical solutions. Each puzzle is carefully constructed to lead you to a single,...
Start Now. Get Perfect Later.
Moore, Rob
£10.00
Starting a new venture or career can be a daunting prospect, often held back by fear of failure and indecision. Rob Moore offers a practical solution in this book, which shows that the key to...
Lateral Thinking: A Textbook of Creativity
Edward de Bono
£10.70
Lateral Thinking: A Textbook of Creativity by Edward de Bono is a groundbreaking guide to unlocking your imagination and solving problems in innovative ways.Traditional problem-solving approaches...