Bill Franks

Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics

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ISBN 13:
9781118208786
author:
Bill Franks
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2012
Pages:
336
Dimensions:
6.20 (w) x 9.10 (h) x 1.40 (d)
Genre:
Enterprise Computing - General & Miscellaneous, Strategies for Managers
Condition:
New
Availability:
Item usually sent within 10 working days
£31.51

Description

Big data and advanced analytics are transforming the way we live and work. In this era of rapid growth in data capabilities, it's easy to get caught up in the hype surrounding big data. But what's real and what's just noise? Bill Franks offers a clear-eyed look at the power of big data analytics, cutting through the hype to reveal its true potential. You may have experienced the unexpected benefits of big data firsthand - receiving personalized offers while browsing online, or being contacted by companies about products you've shown interest in. These scenarios are not just the stuff of science fiction; they're a reality that's becoming increasingly common. By understanding how big data analytics works, you can unlock these benefits and more. In this book, Franks provides a comprehensive guide to navigating the world of big data and advanced analytics. With clear explanations and practical examples, he shows how to harness the power of massive datasets to drive business success.

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