Wheeler, Scot R
Architecting Experience: A Conversion Science Handbook (Advances and Opportunities with Big Data and Analytics)
- ISBN 13:
- 9789811220104
- author:
- Wheeler, Scot R
- format:
- Paperback / softback
- publisher:
- World Scientific Publishing Co Pte Ltd
- language:
- English
- Publication Year:
- 2020
- Pages:
- 292
- Genre:
- Business, Management, Information Management,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
This second edition of Architecting Experience provides actionable insights into conversion science, helping you approach marketing efforts with meaningful data and analytics. Whether you're working in content creation, interface design, or publishing, success relies on understanding consumer behavior and developing effective engagement strategies.
By applying the principles outlined in this book, you'll develop your ability to understand, analyze, and apply data-driven insights to achieve conversion goals through content and experience delivery.
This edition is designed to help you build a solid foundation for reaching your objectives, whether you're looking to motivate purchase intent or connect directly with consumers.
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