Heath, Chip
Switch: How to change things when change is hard
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- ISBN 13:
- 9781847940322
- author:
- Heath, Chip
- format:
- Paperback
- publisher:
- Random House Business
- language:
- English
- Publication Year:
- 2011
- Pages:
- 320
- Dimensions:
- 19.6 x 12.8 x 2.2 cm
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Change is hard, but what if it didn't have to be? The authors of this book argue that understanding how our minds function is key to making lasting change a reality.
Using scientific studies and remarkable real-life turnarounds, the authors show that deceptively simple methods can yield truly extraordinary results. From the secrets of successful marriage counselling to the impact of a small change on a company's finances, this book reveals the power of transforming our behaviours.
With a compelling narrative that brings together decades of research in psychology, sociology, and other fields, this book offers a fresh perspective on how to effect transformative change.
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