Davenport, Thomas H
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
- ISBN 13:
- 9781591391340
- author:
- Davenport, Thomas H
- format:
- HardBack
- publisher:
- Harvard Business School Press
- language:
- English
- Publication Year:
- 2004
- Pages:
- 324
- Dimensions:
- 160 mm X 241 mm
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Robert S. Kaplan and David P. Norton present a powerful new tool for companies to describe the links between intangible assets and value creation with clarity and precision. Their "strategy map" enables organisations to link internal processes to desired outcomes, evaluate and improve critical processes, and target investments in human, informational, and organisational capital. The authors argue that implementing strategy effectively depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. By using strategy maps, companies can align these processes with people, information technology, and desired outcomes to achieve superior performance. This book provides a visual framework for executives to understand why their strategy may not be working and offers a blueprint for any organisation to follow in order to improve its overall performance.
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