Jorgensen, Erica

Strategic Content Design: Tools and Research Techniques for Better UX

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ISBN 13:: 9781959029571
author:: Jorgensen, Erica
format:: Paperback
publisher:: Rosenfeld Media
language:: English
Publication Year:: 2023
Pages:: 320
Dimensions:: 15.2 x 22.6 x 2.5 centimetres (0
Genre:: Computers, Web, Web Design,
Condition:: New
Availability:: Item usually sent within 20 working days

£47.55

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Out of stock

Description

Description

Strategic Content Design Tools and Research Techniques for Better UX by Erica Jorgensen is a comprehensive guide to creating effective content in user experience. This book provides practical methods, best practices, and proven tips for conducting research and testing to create well-researched words that put together with finesse. It's designed for professionals of all types involved in content creation, including copywriters, strategists, designers, managers, operations managers, and leaders of content people. The book offers a realistic assessment of the current state of your content, helping you to write research questions, create a content research study, analyze results, and identify effective words or content elements. By following the strategies outlined in this book, you can elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience and improving your bottom line.

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