Georgiev, Georgi Zdravkov
Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce
- ISBN 13:
- 9781694079725
- author:
- Georgiev, Georgi Zdravkov
- format:
- Paperback
- publisher:
- Independently Published
- language:
- English
- Publication Year:
- 2019
- Pages:
- 302
- Dimensions:
- 22.9 x 15.2 x 1.6 centimetres (0
- Genre:
- Business, Operations, Statistics,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Statistical Methods in Online A/B Testing is a comprehensive guide to statistics in online controlled experiments. It explains statistical inference in an accessible way, using practical examples from website testing to illustrate key concepts.
The book provides a fresh perspective on how to apply statistics and experimentation to achieve business goals, making it an interesting read for both beginners and experienced statisticians alike. By understanding how to make data-driven business decisions through experimentation, you can innovate under controlled risk and estimate the effect of proposed business actions before committing to them.
With a focus on practical application rather than complex math, this book is ideal for those looking to improve their skills in online A/B testing and experimentation. It covers scientific methods in a way that's grounded in business goals, making it an essential resource for anyone working in e-commerce or data-driven decision-making.
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