Kim Gilmour

Starting and Running an Online Business For Dummies

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ISBN 13:: 9781119991380
author:: Kim Gilmour
format:: Paperback
publisher:: John Wiley & Sons
language:: English
Publication Year:: 2011
Pages:: 400
Dimensions:: 18.7 x 2.2 x 23.5 cm
Genre:: Business, Finance & Law, E-Commerce, E-Commerce, Business & Management, E-commerce: business aspects, Small businesses & self-employed, BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce), Business & Economics / Sma
Condition:: New
Availability:: Item usually sent within 10 working days

£18.13

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Description

Description

Starting and Running an Online Business for Dummies provides practical guidance for individuals and small businesses looking to establish a successful online presence. With the rise of e-commerce, starting an online business is no longer a novelty, but a necessity for those who want to reach new customers and stay ahead of the competition. This book covers all the essentials you need to know to get started, from identifying your market and designing your website, to choosing services, trading securely, and boosting sales. You'll discover how to open an online business in ten easy steps, select the right web host and design tools, and create a site with structure and style that attracts and keeps customers. Completely revised and updated, this guide includes the latest information on web hosting, search engine optimization, pay-per-click advertising, and social media marketing. Whether you're a budding entrepreneur or a small business owner looking to expand your online presence, this book provides easy-to-follow advice without technical jargon or hype.

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