Atherton, Julie
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
- ISBN 13:
- 9781398609990
- author:
- Atherton, Julie
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 296
- Dimensions:
- 23.4 x 15.6 x 2 centimetres (0.4
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement is a comprehensive resource for businesses looking to maximize their social media presence. This updated edition provides a structured approach to executing successful campaigns, covering key areas such as audience targeting, search optimization, reputation management, influencer partnerships, and channel selection. With clear guidance and practical tools, including downloadable templates, this book delivers a long-term solution for maximizing social media-led business development. New interviews and case studies from industry leaders provide valuable insights into best-practice strategies and their implementation.
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