Szabo, Gabor

Social Media Data Mining and Analytics

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ISBN 13:
9781118824856
author:
Szabo, Gabor
format:
Paperback / softback
publisher:
John Wiley & Sons Inc
language:
English
Publication Year:
2018
Pages:
352
Dimensions:
23.4 x 18.8 x 1.9 centimetres (0
Genre:
Business, Marketing, Research
Condition:
New
Availability:
Item usually sent within 20 working days
£28.70

Description

Harness the power of social media to drive business success. With 90% of Fortune 500 companies investing in Big Data initiatives, it's clear that social media data mining and analytics is a crucial skill for any organization looking to improve sales results. This book provides hands-on examples of applying state-of-the-art tools and technologies to mine social media data from platforms such as Twitter, Wikipedia, and Stack Exchange. You'll learn how to extract data, analyze it, and use machine learning to personalize the social media experience and make accurate customer predictions. By mastering these techniques, you'll gain a competitive advantage in harnessing the rich data available from social media platforms.

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