Leventhal, Barry
Predictive Analytics for Marketers: Using Data Mining for Business Advantage
(No reviews yet)
Write a Review
- ISBN 13:
- 9780749479930
- author:
- Leventhal, Barry
- format:
- Paperback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 272
- Dimensions:
- 23.39 x 15.6 x 1.88 centimetres
- Genre:
- Business, Marketing, General
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Predictive Analytics for Marketers Using Data Mining for Business Advantage
This comprehensive guide helps marketing professionals apply predictive analytical tools to streamline business practices. With clear, non-technical language, the book covers an array of predictive analytic tools and techniques, enabling readers to make accurate predictions from past data.
Featuring case studies from the author's extensive experience and articles from guest contributors, this book demonstrates how predictive analytics can be used to achieve a range of business purposes. Its global approach makes it useful for managing resources effectively across all industries and sectors.
Related Products
Related Products
Business Intelligence in Plain Language: A Practical Guide to Data Mining and Business Analytics
Kolb, Jeremy M.
£9.69
Business Intelligence in Plain Language: A Practical Guide to Data Mining and Business Analytics by Jeremy Kolb is a systematic exploration of this complex tool. This book aims to demystify Business...
Simple Predictive Analytics: Using Excel to Solve Business Problems
Seare, Curtis
£8.99
This introduction to predictive analytics using Excel provides a practical guide for business users looking to solve problems with simple models. You'll learn the fundamentals of good analysis and...
Data Science for Business: What you need to know about data mining and data-analytic thinking
Provost, Foster
£30.96
Data Science for Business by Foster Provost and Tom Fawcett provides a comprehensive introduction to the fundamental principles of data science, helping you extract valuable knowledge and business...
Learning Analytics: Using Talent Data to Improve Business Outcomes
Hall, Cristina
£34.31
Learning Analytics: Unlocking Business Value from Talent Data Effective evaluation and measurement of learning and development initiatives is crucial to maximize their impact. This book provides...
Be Data Analytical: How to Use Analytics to Turn Data into Value
Morrow, Jordan
£28.02
Unlock the full potential of data analytics and turn insights into valuable decisions with Be Data Analytical. This comprehensive guide reveals how to harness all four levels of analytics -...