Burlingham, Bo
Small Giants: Companies That Choose to Be Great Instead of Big
- ISBN 13:
- 9780141031491
- author:
- Burlingham, Bo
- format:
- Paperback
- publisher:
- Penguin
- language:
- English
- Publication Year:
- 2007
- Pages:
- 272
- Dimensions:
- 19.8 x 12.9 x 1.6 centimetres (0
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Small Giants: Companies That Choose to be Great Instead of Big In the business world, it's often assumed that great companies must grow their revenues and profits year after year. However, some remarkable privately held companies have chosen a different path to success. These organisations have rejected the pressure of endless growth, focusing instead on being the best at what they do, creating a stimulating place to work, and providing perfect customer service. By examining fourteen remarkable companies, journalist Bo Burlingham reveals the magic ingredients that make these companies unique. From a brewery to a record label, these organisations have found success by prioritising business goals and making important contributions to their communities. This fresh and inspirational guide to business strategy offers valuable lessons for any entrepreneur considering new directions for their company.
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