FOSTER, JOE
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand
- ISBN 13:
- 9781471194047
- author:
- FOSTER, JOE
- format:
- Paperback / softback
- publisher:
- Simon & Schuster Ltd
- language:
- English
- Publication Year:
- 2021
- Pages:
- 320
- Dimensions:
- 19.8 x 13 x 2 centimeters (0.24
- Genre:
- Biography, Business, ,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The story of Reebok's founding is one of triumph against the odds. In the late 19th century, the Foster family had been producing high-quality running shoes, supplying top athletes and football clubs. However, a family feud led to Joe Foster and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma. From humble beginnings, Reebok emerged as a major player in the sports equipment field. Initially, the company faced significant financial challenges, with Joe and his wife living in their rundown factory. Despite these difficulties, Joe's marketing vision helped the company thrive. By the 1980s, Reebok had become a global phenomenon, capitalising on the aerobics craze and appearing on Hollywood red carpets and in films like Aliens. This book tells the powerful story of how a small local business transformed itself into a world-beating brand, revealing the challenges and sacrifices that went into creating Reebok's success.
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