Rogers, Beth
Rethinking Sales Management: A Strategic Guide for Practitioners
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- ISBN 13:
- 9780470513057
- author:
- Rogers, Beth
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2007
- Pages:
- 314
- Dimensions:
- 163 mm X 236 mm
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Rethinking Sales Management: A Strategic Guide for Practitioners
This concise guide provides sales managers with the tools and techniques to inspire and achieve results by managing teams and resources. By applying the customer portfolio matrix, Beth Rogers helps sales professionals set realistic objectives, design new strategies that add real value, and deploy resources for maximum impact.
With a focus on helping sales managers navigate complex issues in their broader role, this book offers practical guidance to help them make informed decisions and drive success.
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