Towsey, Kate

Research That Scales: The Research Operations Handbook

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ISBN 13:: 9781959029229
author:: Towsey, Kate
format:: Paperback
publisher:: Rosenfeld Media
language:: English
Publication Year:: 2024
Pages:: 336
Dimensions:: 22.9 x 15.2 x 3.3 centimetres (0
Genre:: Computers, Web, Web Design,
Condition:: New
Availability:: Item usually sent within 15 working days

£47.07

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Description

Description

Transform your research practice into an impactful and efficient insight-generating engine with this ultimate playbook. Research That Scales is a comprehensive guide to planning, managing, and scaling a research practice that can propel businesses forward.

Whether you're a research leader, researcher, or ResearchOps specialist, or work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you. You'll learn how to build purpose into your research practice, design a research operating system, and uncover the eight elements of research operations.

Discover how to make the most of research by developing a research knowledge management strategy, build systems that make finding the right research participants easy, and learn how to become a "money magnet" for research. Attract and retain the best research talent to fuel your growth.

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