Goulding, Steve
Relationship Management in Banking: Principles and Practice (Chartered Banker Series)
- ISBN 13:
- 9780749482831
- author:
- Goulding, Steve
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 400
- Dimensions:
- 23.5 x 15.6 x 1.4 centimetres (0
- Genre:
- Business, Business, Accounting
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Developing effective relationship management skills is crucial for success in banking. This book provides a comprehensive guide to understanding and implementing robust relationship management methodologies.
Through real-life case studies and examples, the authors help readers synthesise complex factors and critically analyse approaches to relationship management used for various customer types. The book also explores how legislation, regulation, governance, and technology impact banking relationship management and customer acquisition/retention.
With online supporting resources, including a glossary and updates to regulations, this book is an ideal resource for those studying or working in the banking industry, particularly in personal & private banking and commercial lending modules.
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