Philip

Redefining . Guiding Principles for a Post-Digital World

(No reviews yet) Write a Review
ISBN 13:
9781394204700
author:
Philip
format:
Hardback
publisher:
Wiley
language:
English
Publication Year:
2024
Pages:
400
Dimensions:
23.4 x 16 x 3.8 centimetres (0.6
Genre:
Business, Consumer Behavior, Business,
Condition:
New
Availability:
Item usually sent within 10 working days
£17.60

Description

Redefining Retail: 10 Guiding Principles for a Post-Digital World by Philip Kotler and Giuseppe Stigliano is a timely examination of retail and consumer brand marketing in the post-digital era. The authors provide practical techniques for redefining internal operations, business strategy, and the value chain, with a focus on sustainability, diversity, and inclusion. The book explores ten critical principles that should guide company actions, including strategies for future-proofing marketing, creating seamless customer journeys across physical, digital, and virtual realms, and navigating the challenges of the digital revolution. This insightful analysis is essential reading for managers, entrepreneurs, consultants, and investors in both B2B and B2C sectors. Perfect for those looking to understand the evolution of commerce and stay ahead in a rapidly changing retail landscape, Redefining Retail offers valuable insights and practical advice for navigating the complexities of post-digital marketing.

View AllClose

Related Products

Related Products