Godin, Seth
Purple Cow: Transform Your Business by Being Remarkable
- ISBN 13:
- 9780141016405
- author:
- Godin, Seth
- format:
- Paperback
- publisher:
- Penguin
- language:
- English
- Publication Year:
- 2005
- Pages:
- 160
- Dimensions:
- 19.8 x 0.9 x 12.9 centimetres (0
- Genre:
- Management & management techniques
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. In a world where the old rules of marketing no longer apply, Seth Godin introduces the concept of the Purple Cow - something phenomenal, counterintuitive, and exciting. This new approach to creating products and services is not just about following a checklist, but about creating something truly noticeable. Godin urges you to put a Purple Cow into everything you build and everything you do, to create something that is worth marketing in the first place. A manifesto for anyone looking to make a lasting impact, this book is a worthwhile read for anyone interested in business and marketing.
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