Graham, Barbara
Promoting Fashion
- ISBN 13:
- 9781786272157
- author:
- Graham, Barbara
- format:
- Paperback / softback
- publisher:
- Laurence King Publishing
- language:
- English
- Publication Year:
- 2018
- Pages:
- 224
- Dimensions:
- 25.7 x 19 centimetres (0.81 kg)
- Genre:
- Business, Industries, Fashion & Textile Industry,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing and promoting fashion is an increasingly dynamic field, driven by changing consumer habits and technological advancements. This book focuses on developing a brand that resonates with its target audience, exploring various tools for communication and connection.
It delves into the world of advertising, public relations, and social media, examining both traditional and online methods of promotion. The book also covers personal selling, fashion shows, and sales promotions, providing insights into the effectiveness of each approach. With case studies and interviews with industry professionals, it offers a comprehensive understanding of the latest trends and strategies.
Illustrated throughout with real-world campaigns, this book provides valuable guidance for anyone involved in the fashion industry, from marketers to retailers, looking to stay ahead of the curve and connect with their audience effectively.
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