Poundstone, William

Priceless: The Myth of Fair Value

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ISBN 13:
9780809078813
author:
Poundstone, William
format:
Paperback
publisher:
Hill & Wang
language:
English
Publication Year:
2011
Pages:
352
Dimensions:
20.6 x 13.7 x 2.5 cm
Genre:
Business/Economics
Condition:
New
Availability:
Item usually sent within 6 working days
£14.79

Description

The Myth of Fair Value: How to Take Advantage of It Prices are not always what they seem. In fact, they can be a powerful tool for influencing our behavior and shaping our perceptions. William Poundstone explores the psychology behind value in his thought-provoking book, revealing how prices are often used to manipulate us into paying more than we think is fair. From the pricing strategies of retailers to the tactics used by marketers and negotiators, Poundstone shows how prices can be a potent force in shaping our decisions. By understanding the hidden psychology of price, readers can gain a valuable insight into the ways in which value is created and manipulated.

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