William Albert
Measuring the User Experience
- ISBN 13:
- 9780124157811
- author:
- William Albert
- format:
- Paperback
- publisher:
- Morgan Kaufmann
- language:
- English
- Publication Year:
- 2013
- Pages:
- 320
- Dimensions:
- 19 x 1.9 x 23.5 centimetres (0.6
- Genre:
- Computers, Graphics & Design, General,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics is a comprehensive guide to quantifying the user experience. Now in its second edition, this book provides updated training for UX and web professionals to justify their design decisions with solid data.
The authors have expanded on recent technologies that make it easier and more effective to collect a broader range of data about the user experience. New metrics such as emotional engagement, personas, keystroke analysis, and net promoter score are included, along with new research and examples using Excel. The book also provides tips on writing online survey questions, six new case studies, and in-depth global case studies showing how organizations have successfully used metrics.
Complementing the book is a companion site at which includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience. This second edition of Measuring the User Experience provides a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
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