Lukassen, Chris

Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (The Professional Scrum Series)

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ISBN 13:: 9780137947003
author:: Lukassen, Chris
format:: Paperback
publisher:: Addison Wesley
language:: English
Publication Year:: 2022
Pages:: 464
Dimensions:: 22.8 x 17.6 x 2.8 centimetres (0
Genre:: Software Development & Engineering / General Computers Textbook
Condition:: New
Availability:: Item usually sent within 2 working days

£24.38

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Description

Description

Effective Agile Product Ownership for Marketplace Success Poorly conceived products and services often fail to meet customer needs, resulting in wasted resources and lost opportunities. To avoid this, organizations need expert guidance on agile product ownership and management. This book provides a comprehensive guide to the behaviors, stances, and practices of successful agile product development, drawing on the authors' extensive experience and the Scrum.org Professional Scrum Product Owner-Advanced training course. Through a start-to-finish, Scrum-based case study, you'll learn powerful tools, ideas, and skills for delivering superior products and services. The authors introduce practical concepts and skills to help you avoid common pitfalls and understand what customers really need and want. With this expert guide, you can transform your product development approach and create winning products that drive business success. By applying the principles and practices outlined in this book, you'll be able to create products that meet customer needs and drive business growth.

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