Trevor & Goldsworthy, Simon Morris

PR Today

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ISBN 13:
9781137495686
author:
Trevor & Goldsworthy, Simon Morris
format:
Paperback
publisher:
Palgrave Macmillan
language:
English
Publication Year:
2015
Pages:
344
Dimensions:
17.9 x 1.7 x 23.4 cm
Genre:
Business, Finance & Law, Sales & Marketing, Advertising
Condition:
New
Availability:
Item usually sent within 5 working days
£54.54

Description

This authoritative guide to public relations offers a comprehensive overview of the industry, covering all aspects of PR work from fashion and event management to crisis communications and corporate communications.

With its fresh perspective and thought-provoking analysis, PR Today provides essential practical guidance and insider knowledge, making it an invaluable resource for students and professionals alike. The second edition has been fully updated to reflect the latest developments in the field, including a thoroughly revised chapter on digital PR.

Written by two experienced authors with international top-level experience and teaching expertise, this book is a must-have for anyone looking to understand the role of public relations in contemporary society.

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