Coombs, W. Timothy
PR Strategy and Application: Managing Influence
- ISBN 13:
- 9781405144087
- author:
- Coombs, W. Timothy
- format:
- Paperback
- publisher:
- Wiley-Blackwell
- language:
- English
- Publication Year:
- 2009
- Pages:
- 368
- Dimensions:
- 24.6 x 18.8 x 1.8 cm
- Genre:
- Marketing Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Public Relations Strategy and Application: A Comprehensive Approach to Managing Influence This book provides a comprehensive and accessible guide to public relations in the 21st century. It presents PR as a set of tools that can be applied by various professionals, including activists, diplomats, crisis managers, and advertising executives. The authors argue for a shift away from a corporate-centric view of public relations, emphasizing instead the importance of managing mutually-influential relationships between stakeholders and organizations. The book also highlights the significance of stakeholder expectations in shaping organizational actions and interactions with stakeholders. With accompanying online resources, including chapter outlines, test banks, PowerPoint slides, and links for students and teachers, this book offers a valuable resource for those looking to understand and apply public relations principles in practice.
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