Fletcher, Winston
Powers of Persuasion: The Inside Story of British Advertising
- ISBN 13:
- 9780199228010
- author:
- Fletcher, Winston
- format:
- HardBack
- publisher:
- OUP UK
- language:
- English
- Publication Year:
- 2008
- Pages:
- 304
- Dimensions:
- 162 mm X 241 mm
- Genre:
- Advertising
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Inside Story of British Advertising 1951-2000 Powers of Persuasion is the first comprehensive history of British advertising during its most influential period. From the mid-20th century to the year 2000, British ads played a significant role in shaping consumer culture and driving economic growth. During this time, the creative output of British campaigns was unmatched globally, while also setting industry benchmarks for innovation and regulation. The book provides an authoritative account of this era, featuring pen portraits of key personalities, anecdotes, and essential data. Written by one of the industry's leaders, Powers of Persuasion offers a unique perspective on the role of advertising in society, business, and the media. This book is a valuable resource for anyone interested in understanding the history and impact of British advertising.
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