Sulik, Gayle A.
Pink Ribbon Blues
- ISBN 13:
- 9780199933990
- author:
- Sulik, Gayle A.
- format:
- Paperback
- publisher:
- OUP USA
- language:
- English
- Publication Year:
- 2012
- Pages:
- 480
- Dimensions:
- 157 mm X 207 mm
- Genre:
- Medical, Public Health
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Breast cancer awareness has become a ubiquitous presence in popular culture, with pink ribbon paraphernalia dominating shopping malls and billboards. However, despite its visibility, this "pink ribbon culture" has had little impact on improving women's health. In fact, research suggests that it may have even done the opposite. Gayle A. Sulik examines the hidden costs of this industry, where breast cancer has become a brand name with a pink ribbon logo. Through eight years of research and hundreds of interviews, she reveals how the disease is stigmatized anew for those who reject the cheerful, pink ribbon model. Meanwhile, cancer rates rise and the industry thrives. This book presents a new agenda for the future, outlining alternatives to the current system. The paperback edition includes a new prologue on recent developments in breast cancer culture and a four-page color insert with images of pink culture and reactions to its messaging.
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