Maples, Mike

Pattern Breakers: Why Some Start-Ups Change the Future

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ISBN 13:: 9781541704350
author:: Maples, Mike
format:: Hardback
publisher:: PublicAffairs
language:: English
Publication Year:: 2023
Pages:: 288
Dimensions:: 21.8 x 14.9 x 2.4 centimetres (0
Genre:: Business
Condition:: New
Availability:: Item usually sent within 7 working days

£21.41

Current Stock: 5

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Description

Description

Pattern Breakers: Why Some Start-Ups Change the Future

This book explores the idea that breakthrough ideas are not about finding a big open market or identifying customer pain points, but rather about harnessing inflection points - events that offer new empowering capabilities. The authors examine how some businesses have successfully disrupted industries by tapping into these opportunities.

Through their analysis, Mike Maples and Peter Ziebelman reveal the key factors that distinguish successful start-ups from those that fail to gain traction. With intriguing storytelling based on a lifetime of experience, Pattern Breakers sheds light on what makes for truly innovative ideas.

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