Jim MacNamara

Organizational Listening: The Missing Essential in Public Communication

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ISBN 13:
9781433130526
author:
Jim MacNamara
format:
Paperback
publisher:
Peter Lang Publishing Inc New edition edition
language:
English
Publication Year:
2015
Pages:
386
Dimensions:
2.5 x 15.2 x 23.5 cm
Genre:
Business, Finance & Law, Management, Management Skills, Jim MacNamara,Organizational Listening: The Missing Essential in Public Communication,Peter Lang Publishing Inc,1433130521,Usage & Writing Guides,Language Arts & Disciplines,Language Arts / Ling
Condition:
New
Availability:
Item usually sent within 5 working days
£37.08

Description

Organizational listening is a critical issue in modern societies. Despite claims of two-way communication and dialogue, many organizations fail to listen effectively to citizens, customers, employees, and other stakeholders. A recent study reveals that public and private sector organizations devote significant resources to speaking up through advertising and PR, but often neglect listening. This book presents the findings of a comprehensive research project that highlights the 'crisis of listening' in modern societies. It proposes a solution by describing how organizations can create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. The study's key recommendations have significant implications for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. The research is essential reading for scholars, students, and practitioners involved in politics, government, corporate communication, public relations, and media studies.

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