Kay, John
Obliquity: Why our goals are best achieved indirectly
- ISBN 13:
- 9781846682896
- author:
- Kay, John
- format:
- Paperback
- publisher:
- Profile Books
- language:
- English
- Publication Year:
- 2011
- Pages:
- 224
- Dimensions:
- 19.6 x 12.8 x 2 cm
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
The best route to success may not be the most direct one. In fact, many goals are achieved more effectively by taking an indirect approach. This concept, known as 'obliquity', has been observed in various fields, from business to town planning, and even in the outcome of battles and sales targets. History shows that indirect methods can be the most successful, especially in challenging situations. John Kay explores the idea of obliquity in his book, applying it to a range of subjects, including international business and football. He argues that the most successful individuals and companies often achieve their goals by taking a step back and approaching problems from a different angle. By considering the power of obliquity, readers can gain a new perspective on how to achieve their own goals and overcome obstacles.
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