Shankar, Bala
Nuanced Account Management
- ISBN 13:
- 9789811083624
- author:
- Shankar, Bala
- format:
- Paperback
- publisher:
- Springer Verlag, Singapore
- language:
- English
- Publication Year:
- 2018
- Pages:
- 220
- Dimensions:
- 148 mm X 210 mm
- Genre:
- 21.01 x 14.81 x 1.3 centimetres, Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
This comprehensive guide provides practical knowledge for account managers, sales teams and account leaders in B2B environments. It offers a nuanced approach to account management, focusing on personnel-and-process based strategies that can create a competitive advantage.
Developing, growing and retaining top accounts is crucial in local and global settings. This book delivers a practical agenda for achieving success in these areas, making it an essential resource for anyone operating in the B2B space.
With its focus on creating a competitive edge through effective account management, this book is ideal for those looking to excel in their roles and drive business growth.
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