Dinnie, Keith
Nation Branding: Concepts, Issues, Practice
- ISBN 13:
- 9780367569891
- author:
- Dinnie, Keith
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2022
- Pages:
- 268
- Dimensions:
- 24.6 x 18.9 centimeters (0.60 kg
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Nation Branding: Concepts, Issues, Practice provides a theoretical framework for understanding how countries apply brand strategy and management principles to their global presence.
With insightful examples from real-world Nation Branding practice, this book offers a comprehensive guide to the subject, covering its key concepts and issues.
Keith Dinnie's expert analysis makes this an essential resource for anyone interested in international relations, marketing, business, or public policy.
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