Heller, Steven

Mid-Century Ads. 40th Ed. (40th Edition)

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ISBN 13:
9783836591478
author:
Heller, Steven
format:
Hardback
publisher:
Taschen GmbH
language:
English
Publication Year:
2012
Pages:
512
Dimensions:
22.4 x 16.3 x 3.3 centimetres (1
Genre:
Business, Marketing, Advertising,
Condition:
New
Availability:
Item usually sent within 4 working days
£24.72

Description

American print advertising in its most vibrant form. This 40th edition of Mid-Century Ads showcases thousands of images from the 1950s and '60s, a time when consumerism was at its peak. Digitally remastered for optimal reproduction quality, the ads are characterized by bold fonts, bright colors, and a sense of possibility that still beguiles today. From guns to girdles, cars to toothpaste, air travel to home appliances, these campaigns paint a fascinating portrait of a bygone era. The result is an evocative period piece that also showcases design innovation and advertising wit. A must-have for anyone interested in the history of advertising and design.

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