Heller, Steven

20th Century Alcohol & Tobacco Ads. 40th Ed.

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ISBN 13:: 9783836593717
author:: Heller, Steven
format:: Hardback
publisher:: Taschen GmbH
language:: English
Publication Year:: 2022
Pages:: 464
Dimensions:: 155mm X 33mm
Genre:: Kunst, Sonstiges, Kunst, allgemein,
Condition:: New
Availability:: Item usually sent within 4 working days

£20.92

Current Stock: 3

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Description

Description

This comprehensive collection of 20th-century advertisements for alcohol and tobacco showcases the evolution of visual marketing over the past century. From elegant to offbeat, the depictions of these products reveal how manufacturers influenced consumer behavior and wove brand images into American popular culture.

Explore how advertisers used clever and subliminal approaches to sell their products, including the successful Absolut campaign. Also discover how doctors contributed to the promotion of smoking and liquor, touting their benefits for social success and relaxation. This fascinating exploration of advertising history offers a unique insight into the vibrant and sometimes controversial world of 20th-century marketing.

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