Everett, Mike
Methods of the Madmen: How the advertising men and women of Britain's most awarded agency did their most awarded ads
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- ISBN 13:
- 9781789633252
- author:
- Everett, Mike
- format:
- Paperback
- publisher:
- The Choir Press
- language:
- English
- Publication Year:
- 2022
- Pages:
- 160
- Dimensions:
- 25.4 x 17.8 x 1.1 centimetres (0
- Genre:
- General (US: Trade), Arts & Photography, Design,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
At the heart of some of Britain's most iconic advertising campaigns lies a unique agency with a singular ethos. Collett, Dickenson, Pearce & Partners, or CDP, was driven by an unshakeable belief in creativity and a relentless pursuit of innovative ideas. This book tells the story of the ads that won numerous awards, including the title of 'most awarded agency' of the last 50 years. It explores how these campaigns were conceived and the men and women who brought them to life.
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