Robert Taylor
Media Interview Techniques: A Complete Guide to Media Training
- ISBN 13:
- 9780749474720
- author:
- Robert Taylor
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2015
- Pages:
- 224
- Dimensions:
- 15.2 x 1.2 x 22.9 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Media Interview Techniques: A Complete Guide to Media Training is an authoritative guide for anyone preparing to represent an organization publicly. With its unique models and techniques, this book helps you confidently deliver your key message, even in crisis conditions.
Featuring insightful anecdotes from high-profile interviews, including transcripts of successful and unsuccessful encounters with prominent figures, this book presents a proven methodology that has been applied across various industry sectors both nationally and internationally. Whether you're a PR executive, press officer, or communications professional, or simply preparing for an interview, Media Interview Techniques is essential reading.
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