McQuail, Denis

McQuail's Media and Mass Communication Theory

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ISBN 13:
9781473902510
author:
McQuail, Denis
format:
Paperback / softback
publisher:
SAGE Publications Ltd
language:
English
Publication Year:
2020
Pages:
688
Dimensions:
23.2 x 18.6 centimetres (0.71 kg
Genre:
Arts & Photography, Language Arts, Communication Studies,
Condition:
New
Availability:
Item usually sent within 5 working days
£51.08

Description

McQuail's Media and Mass Communication Theory is a comprehensive guide to understanding how media and mass communication operate in today's world. This landmark text continues to define the field, offering a balanced and thoughtfully explained exploration of the subject. The seventh edition introduces new perspectives on mass communication and media theory, exploring topics such as big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. The book also delves into the ethics of media and mass communication across all chapters, providing a diverse range of voices, histories, and examples from around the world. As a benchmark for studying media and mass communication in the 21st century, this book provides a unique insight into the way media industries work and what it's like to create various types of media, including journalism, advertising, film, television, and digital games.

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