Holmes, David
Communication Theory: Media, Technology and Society
- ISBN 13:
- 9780761970705
- author:
- Holmes, David
- format:
- Paperback
- publisher:
- Sage Publications Ltd
- language:
- English
- Publication Year:
- 2005
- Pages:
- 272
- Dimensions:
- 156mm X 234mm
- Genre:
- Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Communication Theory Media, Technology and Society by David Holmes offers an introduction to communication theory in the context of our modern media environment.
The author explores the shift from the 'first media age' of broadcast to the 'second media age' of interactivity, arguing that this change demands a reassessment of methodologies used to explore media and new understandings of interaction and community.
This book examines how communication dynamics in cyberspace require fresh perspectives on concepts such as interaction and community, including virtual communities and broadcast communities.