Holmes, David

Communication Theory: Media, Technology and Society

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ISBN 13:
9780761970705
author:
Holmes, David
format:
Paperback
publisher:
Sage Publications Ltd
language:
English
Publication Year:
2005
Pages:
272
Dimensions:
156mm X 234mm
Genre:
Communication Studies
Condition:
New
Availability:
Item usually sent within 5 working days
£50.65

Description

Communication Theory Media, Technology and Society by David Holmes offers an introduction to communication theory in the context of our modern media environment.

The author explores the shift from the 'first media age' of broadcast to the 'second media age' of interactivity, arguing that this change demands a reassessment of methodologies used to explore media and new understandings of interaction and community.

This book examines how communication dynamics in cyberspace require fresh perspectives on concepts such as interaction and community, including virtual communities and broadcast communities.

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