Love, John F.
Mcdonalds: Behind the Arches
- ISBN 13:
- 9780553347593
- author:
- Love, John F.
- format:
- Paperback
- publisher:
- Bantam USA
- language:
- English
- Publication Year:
- 1995
- Pages:
- 496
- Genre:
- Food manufacturing & related industries
- Condition:
- New
- supplier_id:
- 55
- Availability:
- Item usually sent within 6 working days
Description
The story behind McDonald's success is one of ingenuity and adaptability. In tough financial times, the company proved that trial and error, combined with gut instinct, were key to building a service business that would become a global phenomenon. With innovative approaches to advertising, employment, and product development, McDonald's has remained at the forefront of the market. The book offers an inside look at this remarkable saga, filled with behind-the-scenes stories and insights into the company's evolution. From its early days to its current status as a trendsetter in business, McDonald's has consistently demonstrated its ability to adapt and thrive. This inspiring and informative account is a worthwhile read for anyone interested in entrepreneurship and business success. With its unique blend of history, strategy, and behind-the-scenes stories, this book provides a fascinating look at the world's premier entrepreneurial success story.
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