Kroc, Ray
Grinding It Out: The Making of Mcdonalds
- ISBN 13:
- 9780312929879
- author:
- Kroc, Ray
- format:
- Mass Market Paperback
- publisher:
- St. Martins Paperbacks
- language:
- English
- Publication Year:
- 2012
- Pages:
- 218
- Dimensions:
- 110mm X 175mm
- Genre:
- Distributive industries
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Ray Kroc's story is one of revolution in the food service industry. His impact on the way we live is undeniable, and his legacy continues to shape the world of business. But what drove this entrepreneur to change the face of the industry? This is the story of Ray Kroc, told in his own words. Through his experiences, Kroc reveals himself as a complex and fascinating individual. An irrepressible enthusiast, a perceptive people-watcher, and a born storyteller, he shares his insights and observations with remarkable candour. This is a story of business, but also of the man behind the legend. By reading Ray Kroc's story, you will gain a deeper understanding of the man who transformed the fast food industry. His autobiography offers a unique glimpse into the mind and motivations of a true business pioneer.