Kroc, Ray

Grinding It Out: The Making of Mcdonalds

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ISBN 13:
9780312929879
author:
Kroc, Ray
format:
Mass Market Paperback
publisher:
St. Martins Paperbacks
language:
English
Publication Year:
2012
Pages:
218
Dimensions:
110mm X 175mm
Genre:
Distributive industries
Condition:
New
Availability:
Item usually sent within 7 working days
£9.61

Description

Ray Kroc's story is one of revolution in the food service industry. His impact on the way we live is undeniable, and his legacy continues to shape the world of business. But what drove this entrepreneur to change the face of the industry? This is the story of Ray Kroc, told in his own words. Through his experiences, Kroc reveals himself as a complex and fascinating individual. An irrepressible enthusiast, a perceptive people-watcher, and a born storyteller, he shares his insights and observations with remarkable candour. This is a story of business, but also of the man behind the legend. By reading Ray Kroc's story, you will gain a deeper understanding of the man who transformed the fast food industry. His autobiography offers a unique glimpse into the mind and motivations of a true business pioneer.

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