Christopher Lehane, Mark Fabiani , Bill Guttentag
Masters of Disaster: The Ten Commandments of Damage Control
- ISBN 13:
- 9781137278968
- author:
- Christopher Lehane, Mark Fabiani , Bill Guttentag
- format:
- Paperback
- publisher:
- Palgrave Macmillan
- language:
- English
- Publication Year:
- 2014
- Pages:
- 256
- Dimensions:
- 14.6 x 1.7 x 22.3 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Public Relations
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Masters of Disaster: The Ten Commandments of Damage Control Learn how to turn a crisis into an opportunity with the strategies outlined in this book. Based on the authors' work with high-profile clients, it reveals the magic formula for taking control when faced with a public relations nightmare. The book covers the ten commandments of damage control, providing practical advice on how to manage even the most embarrassing situations. From responding to negative reviews to navigating the complexities of modern media, this book offers hard-hitting straight talk and lively personal anecdotes. It's a valuable resource for anyone looking to protect their reputation and emerge from a crisis with their career intact.