Fryrear, Andrea

Mastering Marketing Agility

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ISBN 13:
9781523090983
author:
Fryrear, Andrea
format:
Paperback / softback
publisher:
Berrett-Koehler Publishers
language:
English
Publication Year:
2020
Pages:
336
Dimensions:
22.9 x 15.2 centimetres (0.37 kg
Genre:
Business, Marketing, General,
Condition:
New
Availability:
Item usually sent within 20 working days
£20.62

Description

Agile marketing strategies are gaining traction in business, and this guide helps marketers build operations that can adapt to changing market demands. By adopting agile principles, you can transform your marketing team into a cohesive unit that remains focused on priorities despite shifting winds. The book explains how to implement systems, strategies, and practices that will truly transform marketing operations. You'll learn about customer focus, transparency, continuous improvement, and other essential elements of marketing agility, as well as the pitfalls to avoid. With this knowledge, you can build a marketing department that is responsive to market challenges without losing sight of its overall goals. By following the principles outlined in this book, you can create a marketing team that thrives in an ever-changing environment.

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