T, Jackson
Mastering Fashion Marketing (Palgrave Master)
- ISBN 13:
- 9781403919021
- author:
- T, Jackson
- format:
- Paperback
- publisher:
- Palgrave Macmillan
- language:
- English
- Publication Year:
- 2008
- Pages:
- 240
- Dimensions:
- 156 mm X 234 mm
- Genre:
- Fashion & beauty industries
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Mastering Fashion Marketing explores the latest marketing theory and its practical application in the fashion industry. By combining contemporary ideas with real-world case studies from leading fashion organizations, this book provides unique insights into the realities of fashion marketing.
The authors draw on the expertise of key practitioners to offer a comprehensive understanding of the subject. With a focus on operational marketing practice, this book is an essential resource for anyone looking to succeed in the fast-paced world of fashion marketing.
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