Hansen, Anders
Mass Communication Research Methods
- ISBN 13:
- 9780333617106
- author:
- Hansen, Anders
- format:
- Paperback
- publisher:
- Palgrave
- language:
- English
- Publication Year:
- 1998
- Pages:
- 360
- Dimensions:
- 21.4 x 13.8 x 2 cm
- Genre:
- Media studies
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Understanding media and mass communications processes requires a thoughtful approach to research methods. This book provides an introduction to key approaches for studying these topics, starting with a discussion of how to select the right methods for your research questions.
The book then outlines the main methods and approaches for studying media organisations, the practices of media professionals, media content and representations, and media audiences. By exploring these different areas, you'll gain a deeper understanding of the complex processes that shape our media landscape.
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