Cameron, Sheila
Business Research Methods
- ISBN 13:
- 9781843982289
- author:
- Cameron, Sheila
- format:
- Paperback
- publisher:
- Chartered Institute of Personnel and Development
- language:
- English
- Publication Year:
- 2009
- Pages:
- 640
- Dimensions:
- 26.4 x 19.4 x 3.8 cm
- Genre:
- Non-Classifiable
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
Business Research Methods: A Practical Approach to Informing Business Decisions This book provides guidance on carrying out worthwhile research into significant business issues. It helps you develop essential professional skills and understand the challenges of conducting research in the real world. By breaking down the research process, it covers topics such as selecting a project, managing research, and addressing transferable skills like project management and communication. The book places research firmly in context, exploring why research is done and how to ensure projects are meaningful for organizations. It includes examples and case studies, including students' projects, to provide a practical framework for learners with little or no work experience. Online resources are also available for lecturers and students, featuring instructor materials, web links, templates, quizzes, activities, and more. By reading this book, you'll gain a deeper understanding of the research process and how to apply it in your own business or professional context.