Singh, Ramendra
Marketing to the Poor: Creating Value
- ISBN 13:
- 9781032318295
- author:
- Singh, Ramendra
- format:
- Paperback
- publisher:
- Taylor & Francis Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 150
- Dimensions:
- 23.4 x 15.6 x 0.9 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing to the Poor: Creating Value
This book explores markets in low-income economies and the unique marketing systems and strategies required to succeed in these contexts.
By analyzing socio-cultural characteristics, it offers practical solutions for businesses facing spatial, institutional, and financial challenges when operating in these environments.
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