Dibb, Sally
MARKETING CONCEPTS AND STRATEGIES 9E
- ISBN 13:
- 9781473778580
- author:
- Dibb, Sally
- format:
- Paperback
- publisher:
- Cengage Learning EMEA
- language:
- English
- Publication Year:
- 2023
- Pages:
- 832
- Dimensions:
- 26 x 19.5 x 3.1 centimetres (1.4
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, drawing on the authors' real-life practitioner expertise. As the marketing world continues to evolve, this book provides a comprehensive understanding of the discipline, including its alignment with ethical, responsible, and sustainability issues. With the pandemic having changed business strategies worldwide, this edition offers a critical and reflective approach to marketing, making it a valuable resource for those looking to stay ahead in the industry.
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